Brand strategy, positioning and practical lessons from the experience economy.
Who's responsible for selling the immersive experience?
The creative and technical teams know how to build the experience. Someone still needs to establish exactly what audiences will buy.
You've invented the technology. Now what are you selling?
When the technology leads the pitch, it can be easy to overlook the customer product.
Before your architect designs the venue, define the business
The first expensive design decision is sometimes made before anybody has answered why customers will visit.
Getting the value proposition right before you go to market
A new venue can get surprisingly far before anyone asks the awkward question: why will people choose it?
Brand positioning for hospitality and experience businesses
Positioning should explain why customers should choose you over the alternatives.
What are people really buying?
People are often buying more than the activity itself.
Turning a new hospitality concept into a brand
Early ideas are messy. Brand strategy turns them into choices a business can use.
Building a competitive socialising brand
Customers understand the category. Your brand still has to explain why they should choose your venue.
Taking the brand proposition through the whole experience
A proposition only matters if it carries through the website, venue, service and customer journey.
Let’s build experiences
people love and
businesses that grow.