About the project

Allstars Sports Bars had invested in the things customers actually come for: live sport on big screens, serious pool and snooker facilities, darts, food and drink. Across four venues, the experience was strong. The digital presence wasn't doing it justice.

We set out to give the group a digital presence that matched the quality of its venues and made it easier for customers to discover what was available, choose their local bar and book.

We designed and built a connected website for the group, with dedicated venue pages, games, offers, live sports fixtures, food and drink information and clear booking routes. One consistent digital experience, with the flexibility to give each location its own identity and offer.

Alongside the websites, we developed a more purposeful approach to social content. Real photography and film put the venues, their facilities and the match-day atmosphere front and centre. Content is planned around the sporting calendar, local audiences and reasons to visit.

We also rebuilt the group's email marketing around clearer audience segments and automated customer journeys. Welcome, birthday and win-back communications sit alongside timely campaigns, helping Allstars stay in touch with customers with offers and occasions relevant to them.

Together, the website, social content and CRM give Allstars a stronger platform for attracting customers, driving bookings and supporting growth across its venues.