About the project

Unit 27 brings Full Swing golf simulators, Frames pool and snooker, and Dart Zone together under one roof. Three different experiences, each with its own personality, sharing a single entertainment space.

We developed a design system around the layout of the unit and the character of each product. Distinct visual identities give visitors a clear sense of what each experience offers, while a shared approach to typography, graphics and signage holds the destination together.

The ambition was simple: make the venue look and feel as good as the experiences inside it. From the physical environment to the way each activity is presented and promoted, the design gives Unit 27 a coherent, confident foundation for going to market.