About the project

Entertainment-led hospitality is a fast-growing sector, but with so many players in the space, investors are cautious and consumers have heard it before. We set out to create an infectious brand identity, with the confidence to sweep everyone along with us.

The brand is now a registered company, backed by a leadership team from Bloomsbury Leisure Group, with ambitions for 15+ European destinations.

We started with the uninhibited creative energy of Manchester's Factory Records scene. The Haçienda's industrial aesthetic gave us a visual language that would translate naturally into interior design; bold, recognisable, and cost-effective to fit out. Our typeface was inspired by the movement of the dance floor. The tone of voice speaks to the people who say yes. The brand line – Nothing ventured, nothing gained – sets the attitude for everything that follows: a play palace where it's easy to lose yourself in the moment.

Fortune Favours Entertainment Ltd is now targeting 15+ European destinations across 3,000–5,000 sqm venues, positioning Fortune Favours as a premium, scalable brand with international reach. The IP we built is the foundation they’re scaling on.